I'm more than happy to write a short PDF on how PC-BSD "feels" to newcomers and how PC-BSD can be enhanced. I'm not sure if the developers would feel like they are being 'told' what to - I would only be making suggestions.
The unique ability of seeing how newcomers install, configure and use PC-BSD would help make it stand-out and offer people an alternative to the mainstream OS's.
Without giving too many examples, I will give one example of an obstacle a newcomer will face: how to dual-boot PC-BSD with Windows.
PC-BSD does not install the GRUB bootloader, which makes it extremely hard for a newcomer to boot PC-BSD alongside Windows. Consider that Ubuntu automatically sets up dual-booting with Windows, knowing that users have no choice but to keep Windows installed for obvious reasons. Maybe PC-BSD could update an existing GRUB 1 or 2 bootloader when installing alongside a Linux distro and when the user installs PC-BSD alongside Windows AND a Linux distro e.g. Ubuntu - triple boot.